Sweet Society Apparel is a Social Enterprise. We use fashion to empower women who have been enslaved within the Human and Sex Trafficking industry in Australia and around the world. There are approximately 27 million slaves in the world today, with another person falling victim to slavery every 30 seconds. Sadly only 1-2% are ever rescued.

Founder Emily wade lived in Thailand as a teenager with her family who were establishing an orphanage for abandoned and neglected babies. In this period, she witnessed Prostitution and Human Trafficking first hand. To say this experience was life changing forEmily is an understatement. It became a part of her.

After coming back home to Sydney, and working in the fashion industry, Emily felt she had to make a change, and start fighting for these women.

In 2016 Sweet Society Apparel was born, and she made the move back to Thailand.  During her time of traveling, and working in the anti trafficking industry, Emily came to the realisation that Human Trafficking wasn’t just happening overseas in the third world, but was also happening in her home, Australia. Roughly 15,000 people in Australia have fallen victim to this “industry” with numbers increasing at a rapid rate.

Since learning this, we've made it our mission to educate, and create awareness about Human Trafficking in the western world, informing kids and teens on what to be aware of, the signs of someone being trafficked, and how we can work together to see an end to this horrific problem.

We're working towards an ethical clothing line, which will be manufactured in Cambodia. Our factory in Cambodia employs girls that have been rescued from sex slavery, trained up in sewing and patternmaking, and given job opportunities through the brand. We want to come alongside these victims to encourage, help them discover their innate beauty and worth, and help them dream again.

We seek to find the sweet spot in the Fashion Industry - rather than bring used by it, use fashion to fight the greatest battle humankind has come up against to date - slavery.

Sweet Society Apparel is a movement that will empower generations to take a stand against injustice and make this world a sweeter place.


The Problem

Sex trafficking

Sex trafficking is a form of modern slavery where someone forces another person into commercial sex or exploits a child in the commercial sex trade. it is sexual violence as a business.

The majority of victims of trafficking come from poverty. Impoverished women and girls are especially susceptible to traffickers’ schemes of deception because the desperation of their economic situation makes them (or their parents or caretakers) more willing to take risks – so they are more likely to accept a perpetrators’ fraudulent job offer  to move to another location or migrate to another country, or to believe other deceptive techniques criminals use to entrap victims.

Once trafficked, victims find themselves facing violence as a constant threat. In addition to serial rape, children and forced adults in the commercial sex trade are particularly vulnerable to physical assault from owners, pimps, recruiters and customers. In IJM cases, sex trafficking survivors have described being beaten with sticks, clubs, electrical cords and metal rods; forcibly injected with narcotics; and forced to watch their own children be physically abused. They are at high risk of HIV/AIDS and other sexually transmitted illnesses.

Though sex trafficking is a worldwide phenomenon, it is most pervasive in countries with weak justice systems, where perpetrators know they are unlikely to face any significant consequences for profiting from repeated sexual assault. The good news is that, because the crime is an economic one, traffickers, pimps and others who profit from forced prostitution are particularly sensitive to law enforcement action. When the likelihood of serving serious jail time and paying significant financial damages increases, the potential financial rewards are no longer worth the high risk, and traffickers change their behavior.


sexual violence

Sexual violence is a truly global epidemic that leaves millions around the world terrified in their homes, schools and neighbourhoods. Sexual violence can include rape, molestation and other forms of sexual abuse. Although anyone can be a victim of sexual violence, this form of violence most frequently impacts women and girls—and impoverished women and girls are particularly vulnerable.

In the developing world, the threat of sexual violence is ever-present: Studies find that children are most likely to be victimised by sexual violence in the places where they should feel safest, like their “neighbourhood, home or school.”6 Survivors of sexual violence everywhere face obstacles to justice, but the roadblocks are particularly devastating in the developing world. Victims, even children, are often blamed for the abuse, or their testimonies about the abuse are disregarded, or they are pressured to remain silent because of the intense stigma attached to rape. The perpetrator may offer to pay the victim’s parents some money in exchange for not pressing charges or even marry the victimised child—both of which can be extremely tempting offers for large families struggling to make ends meet. If a police report is made, local police are unlikely to locate and apprehend the suspect, much less conduct an appropriate forensic investigation of the crime scene. If the victim’s case makes it to court, a survivor of assault may be forced to testify in front of his or her attacker. Cases often take years to reach a decision, requiring repeated and often traumatic visits to court. For these reasons, most reported cases never reach the judgment stage. When there are no real consequences for rapists and criminals, vulnerable children and women are left to pay the price.


cyber sex trafficking

The Australian Federal Police (AFP) is warning of an alarming trend where Australians are directing the sexual abuse of children living overseas using live streaming services like Skype

The abusers are grooming people, usually in developing countries like the Philippines, to procure children and paying to instruct sexual abuse which is broadcast over the internet using webcam.

It is a deliberate tactic to try to evade detection by authorities like the AFP, because it leaves little to no digital trail.